Posts in personal branding
Brand Shoot for Jewelry Maker Who Doesn't Like Her Photo Taken {Personal Branding Photographer, Nashville, TN}

Lindsay Stafford, the owner of Prickly Dame, mama to two adorable kiddos & wife to the original guitarist of the band Train, makes some dang cool jewelry. She started woodworking in 2015 and now makes jewelry out of reclaimed wood.

She recently launched her business online and wanted some photos for a “creator card” that she’d be putting with each purchase as well as having some new personal branding photos for her website.

In our current online consumer world, potential customers and clients want to see your face. They want to feel like they have a general idea of who you are, and having a variety of photos on your website - especially where you are looking directly into the camera (basically, virtually making eye contact with your customer) - can help achieve that. If you’re not a recognizable giant brand like Target or you don’t have that personal connection point, people are simply not as likely to purchase from you as they are from someone willing to share a bit about themselves.

Now Lindsay, like most women and business owners I’ve worked with, came to me going, “I HATE getting my photo taken.” She’s obviously very photogenic, so it’s not about whether or not “the camera loves you.” For anyone who is camera shy, it’s about feeling awkward, feeling like you don’t know what to do and like you don’t know how to relax and be natural so that the camera can capture the real you. So, how do we overcome this?

It’s all about your photographer, truly. You’ve got to make sure that whoever you choose to do your branding photography is someone that you feel comfortable with. It helps if you can laugh with them and even feel like the two of you are friends. A photographer doesn’t just hold up a camera and snap photos. A photographer’s job is to help you shake off your camera anxiety and have some fun. For this shoot, Lindsay even asked if my neighbor - a friend of hers - could stop by to help her loosen up! OF COURSE I said that’s fine! I’m always game for anything that can make my clients feel less self-conscious!

We blasted some music that she loves, had her friend there, laughed a lot and maybe poured a small glass of champagne (not me, ladies, I need to keep my wit’s about me when shooting)! And we did the whole shoot in about 30 minutes.

The result? Photos that she LOVED and that are getting tons of Instagram love and that are now all over her website. Why? Because they accurately represent who she is and also show off her awesome jewelry!

redhead with short hair smiles at the camera to show off her jewelry
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brand shoot on white background shows wood bangles
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black and white image of back of jewelry maker wearing her wooden bangles
close up of handmade wooden necklace
jewelry maker shows off wooden jewelry while wearing white tulle skirt
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woman in black jeans and white tank and wooden jewelry
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brand photos for wood jewelry maker show close up of bracelets
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closeup and full body shot of wooden jewelry maker in nashville tn
Fun Creative Professional Headshot Session {Nashville, TN Personal Branding Photographer}

A single subject and a white background. I’m such a sucker for this look! It’s so clean and classic, and puts all the focus right on your subject. It’s hard to go wrong with this, especially for some personal branding fun.

Caitlin here proves my point. The undistracting background lets viewers and potential clients focus completely on her and get an instant sense of her personality and what she might be like to work with - fun, bold, trendy, sassy and personable.

We laughed a lot through our session, which is always a goal of time in order to help my clients relax and feel like themselves. Whenever I showed Caitlin some sneaks on my camera, her response was always, “Oh, yeah, that’s so me,” which is how I want everyone to feel! And, bonus, she had her bestie come by for the last half of the shoot. If that’s something that will loosen someone up and not make them feel self-conscious, then, I’m all for it!

This Work ‘n’ Play shoot was mainly for Caitlin to have some images to use on her new website for her graphic design business and some for social media posts. She’s got tons of great options for her landing page, about page, how it works section, and just about any other kind of section she could want!

For those influencers and online entrepreneurs needing more variety of branding photos and a consistent stream of images for social media, a personal branding package would make more sense, but this type of shoot can absolutely be integrated into that!

Are you looking to uplevel your branding game?! Click the button for a free chat with me!

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Downtown Franklin Work 'n' Play Headshot Session {nashville headshot photographer}

When Franklin TN's newest lawyer, Shanone (pronounced "Shannon") contacted me about doing a little personal branding shoot in front of the courthouse, I was so excited! I know it sounds odd, but so many headshots are done in my studio in front of a plain backdrop, that the thought mixing it up a little sounded fun.  She said she'd be using them on her website - that this wasn't just a single-shot deal for something like a corporate team page or a new LinkedIn profile pic - so I suggested we go with two different outfits and that we walk around downtown shooting a bit to get of that small town vibe.

This kind of shoot is a little more involved than a one-off headshot deal, but less so than a full lifestyle shoot.  I like them, also, because it allows me to get to know my clients a little more, and that always helps both of us.

Fun fact about this headshot session: this was the first time I ever had to DARKEN someone's eyes in post-processing!  Her eyes are hands down the brightest, sparkliest eyes I have EVER come across and I had to do just a tad bit of darkening in one or two photos just to help define them!  Isn't that nuts?!

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blonde blue-eyed female lawyer stands with hand on her hip in Franklin TN
adult blonde female with blue eyes sits against a brick wall with a starbucks cup
blonde blue-eyed woman with turquoise shirt and light pink jacket strolls through downtown Franklin TN
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